Defiant Whisky at the GRAMMY Awards®


Los Angeles, Calif. – Distinctive Assets, the LA-based entertainment marketing company credited with beginning the marketing craze of celebrity swag 15 years ago, will once again produce the official talent gift bags and backstage gift lounge for the 56th Annual GRAMMY Awards®. The legendary show’s presenters and performers will be treated to fabulous thank you gifts in acknowledgment of their participation . . . all within a gift lounge infused with the beauty of natural elements like reclaimed-recycled-repurposed furnishings, lush foliage and Southeast Asian accents courtesy of Revamp & Revive and Bo Tree.

“To be a small part of Music’s Biggest Night® is a total thrill and honor,” says Distinctive Assets’ founder Lash Fary.  “It is particularly gratifying that our gift distribution at the GRAMMY®s is viewed by the industry as the crown jewel of celebrity gift lounges and has become a perk anticipated by talent.”

The GRAMMY Gift Lounge presented by MTG will be open to presenters and performers during three full days of rehearsals.  Headlining this year’s gift bonanza will be innovative beauty aids such as Touch Gold  from MTG and luxury American-made shoes from Max Martin.  Other Lounge gifts will include:  Gibson Brands, Fabi Fabi phone cases fusing jewelry + mobile accessories along with Fabian cufflinks, iHome Bluetooth portable FM stereo boomboxes, Gramovox – the world’s first Bluetooth Gramophone, MiP by WowWee, ZB Savoy Gentleman’s Gift Box (bowtie + necktie + pocket square), BioXgenic Nutritional Supplements, the hottest designer sunglasses from SOLSTICE Sunglasses, a year’s supply of 5 Gum, SIS by Simone I. Smith crystal candy pendants, Odoyo PowerShell recharging cases, Non F Energy Cream by McCoy, and a Las Vegas Ultimate Entertainment Package including tickets to the city’s hottest shows and gift certificates to be used at Vegas’ best restaurants.  Additionally, back by popular demand, each Lounge guest will have the opportunity to win a special gift via the GRAMMY Gift Lounge Sweepstakes.

Talent will also walk away with a preassembled GRAMMY Gift Bag which will represent a diverse portfolio of brands ranging from unique to useful.  The gift selection will include items from: Defiant Whisky, Claire’s/Make-a-Wish Foundation, Yankee Candle, SOLEBANDZ, Windex Touch-Up Cleaner, JBL Headphones, Blossom Blends, Conillin Chocolates, Healthy Life Seasons featuring Go*Lo Foods, Electrokidz by WowWee, PEOPLE Yearbook, Music Connection, Paperblanks Journals, LOADED: The Story of a Ghost, BioXgenic, Norwegian Cruise Line, Imanta Resorts, The BrewsKey, “Feel the Music” by Ron Kennedy Roecker, Nick Graham, Mama J Vox Box, UrgentRx, Heather Lounsbury’s Live Natural Live Well, David Forman Project, Dosha Pops, Sole Goddess, Tervis tumblers, Innies, Lance Christopher Hair Design, NEET sleeve, CamiWraps, Banana Republic Sunglasses, Narrative Clip, Hydroxycut Gummies + Protein Bars + Lean Protein Shakes, Polar Loop, NightBird Recording Studios at the Sunset Marquis Hotel, senz˚ umbrellas, Dapper Classics and Kohler Moxie Showerhead + Wireless Speaker.

And even those who aren’t GRAMMY presenters or performers will be treated to a goody bag of their own when they attend the GRAMMY Celebration — The Recording Academy®’s official After Party; these gift bags from 5 Gum will include enough  5 Focus Spearmint and Peppermint to enjoy and share with friends as well as the 2014 GRAMMY Nominees Album.

This year’s GRAMMY talent will, as always, include top musicians and notable celebrities in all genres.   Lorde, Katy Perry, P!nk, Nate Ruess, Willie Nelson, Blake Shelton, Metallica, Pharrell Williams, Stevie Wonder, Daft Punk, Chicago and Robin Thicke have already been tapped to perform (plus customary surprise superstar guests and A-list presenters).  Two-time GRAMMY winner LL Cool J will be returning as the show’s host.  Music’s Biggest Night® will be held on Sunday, January 26, 2014, at STAPLES Center in Los Angeles and will be broadcast live in high definition TV and 5.1 surround sound on the CBS Television Network from 8 – 11:30 p.m. (ET/PT).

About Distinctive Assets                                                                                                                                Established in 1999, Distinctive Assets not only produces the Gift Bags and Backstage Gift Lounges for many major award shows but also provides product placement, product introduction, event production, public relations and branding opportunities within the entertainment industry and beyond.

About The Recording Academy®                                                                                                                                                  Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on Foursquare, GetGlue, Google +, Instagram, Pinterest, Tumblr, and YouTube.

Courtesy of Distinctive Assets.